Monday, April 29, 2013

How Do You Sell An Idea?


In this world right now, everything needs to be paid from someone. It is important for the companies to try to sell their product. Commercial companies used different techniques to insert the image, word, or document inside your mind and eventually, you will buy the product. They use techniques such as emotional appeals. Emotional appeals could be the appeal to pity, fear, or vanity. They use the customers’ pity to urge other people to buy their product. I think it is the most effective way to sell an idea or a product. For example, a commercial tried to induce people to buy the goods, so they could use the money to donate to the people in poverty places. They could use an image or a video of the children from Africa or Middle East to sell the idea of the children is suffering in their own countries, and they need the changes. The title could use, “Use changes for changes”. If the commercial companies wanted to sell the idea in a large amount, then it is important for them to use an effective techniques, unique idea, and appropriate content to sell the idea. 

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